Bikalpa an Alternative has been proactive on identifying and addressing the challenges within the Koshi Province’s Tourism Industry. It has been paving the way for constructive engagement of concerned stakeholders through dialogue and discussion. Of all the prospects presented, the idea of a night market stands out as particularly promising for Biratnagar Metropolitan City.
Biratnagar may not have landscapes and scenic allure which is often considered prime tourist attractions. And, due to close proximity to the India, the city faces formidable task of competing with Indian goods influencing the market dynamics. Nevertheless, the vibrant appeal of aesthetic restaurants, coffee shop, bars, dining establishments, and malls draws Indian visitors, especially youths to Biratnagar.

The Biratnagar Metropolis has recently stated that restaurants within the city now will be open till 12am and other business till 10pm. This marks the beginning of new fresh dimension on city recreation and thriving business climate. Let’s further explore the potential opportunities for enhancing nightlife and utilizing the night-time vibrancy of Biratnagar.

While talking about nightlife scene, the night market can be a perfect representation of the city’s local vibrancy. A Night Market is a dynamic gathering of temporary/permanent open-air outdoor stalls run by local small traders, creating a bustling hub where arrays of different product are exhibited for sale. Its popularity across the globe, specially Asian countries have been originated from the convenience  they offer to the local residents, permitting household shopping and cheap culinary options within a confines of residential areas.

More than just being buzzing hub of local trade, night markets play a crucial role in supporting and encouraging young entrepreneurs and adding to the economic prosperity. These markets also act as incubators of various business for the aspiring entrepreneurs, permitting them to establish their venture with little sum, with minimal risk of failure, and opportunities for big profit.

Furthermore, night markets have proved to be an appealing option for middle-aged people looking for new opportunities, especially amid economic downturns. For instance, in response to recessions, the Malaysian federal government established incentive schemes that allow low-income government workers to retire sooner, and commence their own night ventures. Likewise, the night market, as a vital component of the city’s appeal, becomes a compelling business card that entices a large number of travelers. This influx not only boosts the city’s economic success, but it also plays an important part in the night market’s constructive growth.

The potential of night markets in Biratnagar lies in their ability to serve as dynamic spaces that cater to diverse needs of residents within the city.  Some of the significances are:-

• Culinary Diversity in Night Markets: Biratnagar night market has the potentiality to be gastronomic haven. The diversified communities residing in the city can showcase the rich culinary heritages. The dishes from Rajbanshi, Tharu, Maithili, Newari, and other cultural background can provide delightful culinary experience for both locals and visitors, in addition to celebrate the city’s cultural diversity.
• Cross-Border Interactions: The proximity of Biratnagar to the Indian border could add a fascinating dimension to the concept of night market. It could be a bustling space for commerce, cultural exchange, and socialization. This factor could be utilized for transforming the night market into an exclusive fusion pot, fostering collaboration and connection beyond geographical boundaries.
• Night Market for Busy Professionals: Biratnagar is home to a bustling community of businessmen and professionals who are occupied during the day. A vibrant night market can become an ideal venue for them to socialize, relax, and contribute the business of local vendors enjoying their offerings.
• Affordable Options for Low-Income Families: The availability of cost-cutting options in the night market can meet the need of low-income families residing inside the city. The night market can become a common space for every economical class of Biratnagar. It can offer delights without financial restraints due to inclusion of varied choice of inexpensive foods.
• Night Market for College Students: Biratnagar is a prominent college hub of Koshi province. Recognizing the budget constraints of college students, the night market can cater to the affordable options of them. It can be a hangout spot for these students after a hectic study schedule.
• Medical Hub Nightlife: There are two medical colleges and significant numbers of hospitals in Biratnagar. In addition to the college students, night market could also accommodate the needs of medical professionals and students. A night market could provide a welcome respite and become preferred social spot for the medical professionals and students, who are known for their demanding schedules.
• Alcohol-hub: The residents from Bihar could be naturally drawn towards Biratnagar for the social escapades as the alcohol is banned in Bihar, India. Citing this, Biratnagar can strategically leverage this situation to stand out as an attractive destination for the people looking for social gatherings with alcohol products. The city has the potentiality to capitalize on this opportunity, by providing Bihar citizens with accessible and legal venue for enjoying alcoholic beverages.

Suggestions:

In order to establish night market in Biratnagar, several factors should be taken into account. First and first, the selection of an ideal location becomes paramount. The location should guarantee volume of pedestrians, while also ensuring ample parking spaces for those who prefer vehicles to commute.  To ensure the chosen location resonates with the residents and consumers, active engagement by conducting surveys, organizing stakeholders meetings, and seeking input from the local residents are indispensable. Such surveys could be conducted through social media platforms, which can tap into insights and opinions of broader audience. The inclusivity of the decision making process is the first factor that should be consider. If not, the initiative might be the next MG road project on the Himalayan Road, which is in awful condition because the work was unable to proceed as a result of numerous criticisms and irresponsible planning.

Moreover, the proximity to the Indian border should be leveraged as the Unique Selling Point. Extending the borders operational hours until midnight, and exploring the strategies to leverage the alcohol ban in Bihar can attract more visitors across the border. Similarly, microfinance initiatives to support the market vendor can empower the local business, enhance income levels, and contribute to employment generation. However, a robust security and monitoring system is necessary for the existence of the night market. Hence, CCTV presence, strong collaboration with law enforcement agencies, regular patrols, and visible police presence can significantly contribute to responding swiftly to any security concerns.